Magical Private Travel is an American-owned luxury travel company specializing in tailor-made private tours for private groups, families and couples across Spain, Portugal, and Morocco since 2002, with over 15,000 travelers served. Registered as a U.S. LLC, the company operates from Madrid, Spain with dedicated local teams in Lisbon, Portugal, and Marrakech, Morocco, providing local expertise and 24-hour on-the-ground support.
“I started Magical in 2002 because I saw, after living in Spain since 1998, that there was a disconnect between how the travel industry operates and what many discerning Americans actually need and want. The main disconnect is that discerning travelers don’t want a shallow, generic cookie-cutter trip that a student abroad could cobble together without expert judgement. Rather our clients want a trip that’s expertly personalized to fit their mature interest and their style with the right experiences, people, places and pace. In a nutshell, it’s about decades of true destination expertise and good judgment. That’s why we like to begin with a short conversation to understand your unique situation and offer suggestions.”
Dan O’Beirne
Founder & Partner, Magical Private Travel
Award winning agency for Spain, Portugal and Morocco
Over the years, we have received international recognition including by the 2025 Luxury Lifestyle Award and the 2023 European Travel Awards and excellent reviews on Trustpilot and Google’s Business platforms. Magical Private Travel’s founder Dan O’Beirne is a vetted member of Travel Leaders Network, North America’s largest travel agency organization.
In our early years, our work with the Magical Spain and the Magical Spain & Portugal brand, was referenced in the USA Today, Fodors, Rick Steves Spain travel book and other media — recognition that reflects our years of destination experience and track record.
Vacation time well spent is true luxury
Don Quixote had the ambition; what he lacked was an ally who knew the terrain. Four centuries later, the difference between a memorable trip and a frustrating one is still the same: someone at your side who understands your interests and knows how to make the most of your time, your way.
The finest bespoke journeys do not happen by accident. They happen because an expert has talked and listened to you. Your tailor-made plan means your valuable vacation time is well spent without feeling like a marathon. Clients love that we can build in downtime without sacrificing depth.
For more than two decades, we have lived and worked across Spain, Portugal, and Morocco. Not visited. Not researched from afar. Lived. This means we can introduce you to Fernando, who broke into Rioja’s winemaking world against convention. Or Luisa, the Portuguese chef who prepares her grandmother’s recipes for special guests. Or Hassan, the Moroccan artisan whose craft skills were passed down through generations of the same family.
What we offer our clients is not simply a shortcut to a remarkable getaway. It is an itinerary crafted with care, creativity and 20+ years of expertise. This means never a cookie-cutter trips. Each day is custom-designed around travelers’ interests and pace for maximum enjoyment and lasting memories.
True destination expertise to expertly craft your trip
One of our greatest advantages is our location in the heart of our destination region. In fact we are the opposite of the big generalist global corporate agencies selling generic “cookie cutter” trips to 50+ countries around the world and planning from afar from offices in New York, London, Toronto, or California.
We live and travel frequently within our destinations of Spain, Portugal, and Morocco as our approach to travel is more personal. This is how we maintain local partnerships that go far beyond occasional site visits. Our trusted partners, guides, and vetted hotels are in Madrid, Lisbon, Barcelona, Seville, Málaga, Rioja, Extremadura, Mallorca, Porto, Douro Valley, Casablanca, Marrakech, and beyond.
Some of our clients have traveled independently for years. What brings them to us is the realization that visiting a destination and experiencing it deeply, with personalized planning, expert guides, and far less stress, are very different things. Whether it is a short stay in Marrakech, Madrid, or Lisbon, or a three-week adventure across Spain, Portugal, or Morocco, we begin the same way: by listening.
This direct presence and these long-standing relationships allow us to design journeys with nuance, seamless execution, and a strong sense of place. Our private bespoke trips may be three days or thirty days, but the memories and stories last far longer.
American agency in Europe, local roots since 2002
Magical Private Travel, originally known as Magical Spain, was founded by Dan O’Beirne, a bilingual American who has lived in Europe for more than 25 years. His firsthand understanding of Iberia, together with the cultural perspective of his Spanish wife, enriches the company’s perspective. Dan remains closely involved in guiding the company’s philosophy and destination expertise, while continuing to travel frequently throughout the destinations we specialize in.
Magical Private Travel is an American-owned luxury tour operator and travel agency specializing in bespoke private journeys across Spain, Portugal, and Morocco since 2002. Registered as a U.S. LLC and operating from Madrid, Spain, we combine more than 20 years of on-the-ground destination expertise, deep local relationships, and more than 15,000 travelers served to craft tailor-made journeys for discerning American travelers, with a commitment to authentic experiences and positive impact.
But don’t take our word for it, see our client Youtube video reviews and independent reviews on Trustpilot and Google Business Profile .
Travel by land or sea
Magical Private Travel is also a CLIA-accredited agency (#00701315). The Cruise Lines International Association is the world’s largest cruise industry trade association, and accreditation reflects our commitment to the highest professional standards in travel planning.
This allows us to complement private land journeys with luxury cruise experiences along the coastlines of Spain, Portugal, and Morocco, the same destinations we have explored on the ground for more than two decades.
Why these travelers choose Magical Private Travel
Our clients are often discerning American travelers who want a remarkable tailormade travel to fit their interest, dates and pace. Our clients include private affinity groups, couples and multigenerational families seeking stress-free seamless planning and trip support. Many prefer working with a true specialist who works and lives in or near the destinations. Others value our creativity, empathy, and a highly personalized approach.
Journeys start with a conversation
We design bespoke private journeys rather than fixed package itineraries. Every journey begins with listening carefully to how our clients like to travel, what inspires them, and how they want to experience each destination.
From there, our role is to shape a journey that feels personal and deeply considered, informed by local knowledge.
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